Both, Marwan and Thierry, have an extensive international experience. We were living and working in many different countries and we know that is very important to take into account cultural differences when managing people and in implementing or adapting processes. What works in one countries might present some challenges somewhere else.
We are presenting a video so the people which are not familiarized with cultural differences will understand better the problem.
The situation comes from our own experience. Cultural differences make the story funny due to incomprehension, miss understanding between the 2 sides, but remember, there is something to learn . . . From a company perspective, cultural differences could have catastrophic results.